Job Application for Director of Digital Marketing at WPP Media

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. As we expand our digital capabilities globally, we are looking for a visionary Director of Digital Marketing to lead the strategy, growth, and performance of our digital marketing practice across all channels — fully remote. This is a senior leadership role for someone who thrives at the intersection of data, creativity, and technology, and who can shape the future of digital marketing for some of the most ambitious brands in the world.

As the Director of Digital Marketing, you will own the vision, strategy, and execution of our digital marketing practice end to end. You will lead a distributed team of digital strategists, performance marketers, and channel specialists to deliver integrated, data-driven campaigns across paid search, paid social, programmatic, SEO, content, CRM, email, and emerging channels. Working hand in hand with senior client leadership and creative partners, you will translate ambitious business goals into measurable digital outcomes — protecting margin, fueling growth, and pushing the agency forward in the AI-driven media era.

This is a fully remote role open to candidates globally. You will set the standards for quality, performance, and innovation across our digital portfolio, mentor the next generation of digital leaders, and represent the agency in new business pitches and senior client conversations. You bring a proven track record of scaling digital programs, a sharp commercial mindset, and the curiosity to keep learning in a fast-moving landscape. Your remit will span the full digital funnel — from awareness to retention — and you will be expected to bring fresh thinking on automation, measurement, and the responsible use of AI in marketing.

Key Deliverables:

PEOPLE

Leads, mentors, and grows a distributed team of digital strategists, performance marketers, and channel specialists across multiple time zones
Sets a high bar for craft, accountability, and inclusive leadership in a fully remote environment
Builds strong, collaborative relationships with creative, strategy, analytics, investment, and client teams to deliver integrated digital outcomes
Champions continuous learning, certification, and career development for digital talent across the agency

PARTNERS

Acts as the senior digital marketing partner for key client accounts, owning the digital roadmap and quarterly business reviews
Builds and maintains executive-level relationships with platform partners (Google, Meta, TikTok, The Trade Desk, Amazon Ads, LinkedIn, etc.)
Represents the digital practice in new business pitches, RFPs, and industry forums
Translates client business problems into digital marketing solutions that are commercially sound and creatively ambitious

PRODUCT

Owns the end-to-end digital strategy across paid search, paid social, programmatic, SEO, content, CRM, email, and emerging channels
Defines measurement frameworks, KPIs, and attribution models that connect digital activity to business outcomes
Drives the adoption of AI, automation, and WPP Open tools to scale personalisation and improve campaign performance
Ensures quality, brand safety, and timely delivery across all digital work, with a relentless focus on testing and optimisation

PROFIT

Owns the P&L of the digital marketing practice, including revenue growth, margin, utilisation, and forecasting
Identifies and converts organic growth opportunities within existing accounts and supports new business wins
Negotiates scopes, SOWs, and commercial terms with clients alongside Client Leadership
Manages digital media investment with a sharp eye on ROI, efficiency, and value back to the client

Key Performance Indicators:

People

Team engagement, retention, and promotion rates within the digital practice
360° feedback from peers, direct reports, and senior leadership

Partners

Client satisfaction (CSAT/NPS) and renewal rates on key digital accounts
Strength of platform partnerships, including beta access and co-marketing opportunities

Product

Campaign performance against agreed KPIs (ROAS, CAC, CPL, CTR, conversion rate, share of voice)
Adoption of AI, automation, and measurement frameworks across the digital portfolio

Profit

Digital practice revenue, margin, and year-on-year growth
Pipeline conversion and win rate on new business opportunities

Personal Qualities and behavioural traits:

An inspiring leader who can rally a remote, multi-disciplinary team around a shared digital vision
Strategic thinker with the ability to zoom out to the business picture and zoom in to the campaign detail
Highly commercial – fluent in P&L, scopes, and value-based conversations with clients
Data-literate and outcome-obsessed, with strong instincts for storytelling through numbers
Confident and clear communicator, equally at ease with C-suite stakeholders and hands-on practitioners
Curious about emerging technology, especially AI, automation, and the future of measurement
Bias to action – ships, learns, iterates, and never accepts the status quo
Builds trust quickly across cultures, time zones, and disciplines in a fully remote setting
Lives and breathes the company values, championing inclusion, integrity, and excellence in everything they do

Knowledge and skills

10+ years of digital marketing experience, with at least 4 years in a senior leadership or director-level role at an agency, consultancy, or in-house marketing team
Proven track record of building and scaling digital marketing programs across paid search, paid social, programmatic, SEO, content, CRM, and email
Deep expertise across major platforms — Google Ads, Meta, TikTok, LinkedIn, The Trade Desk, DV360, Amazon Ads, GA4, Adobe Analytics, and modern MMP/attribution stacks
Strong commercial fluency: P&L ownership, forecasting, scoping, and pricing of digital services
Hands-on understanding of measurement, experimentation, MMM, incrementality, and privacy-first marketing in a post-cookie world
Practical experience applying AI and automation to campaign planning, creative production, and optimisation
Track record of successfully leading distributed, fully remote teams across regions and time zones
Bachelor’s degree in marketing, business, communications, or a related field; an MBA or relevant postgraduate qualification is a plus
Excellent written and verbal communication in English; additional languages are a bonus given the global, remote nature of the role

250,000 – 350,000 USD per year

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Director of Digital Marketing

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